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Ehmke et al., 2005 - Google Patents

Marketing's four P's: first steps for new entrepreneurs

Ehmke et al., 2005

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Document ID
4681019191107526630
Author
Ehmke C
Fulton J
Lusk J
Publication year

External Links

Snippet

Each of the four P's is a variable you control in creating the marketing mix that will attract customers to your business. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. As a business manager …
Continue reading at www.extension.purdue.edu (PDF) (other versions)

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