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Varshney et al., 2015 - Google Patents

Consumer attitudes toward mobile marketing and its impact on customers

Varshney et al., 2015

Document ID
452196740482724095
Author
Varshney S
Joy J
Publication year
Publication venue
International Journal of Information, Business and Management

External Links

Snippet

Marketing is connecting with the customers and trying to reach the potential customers. A message sent through mobile device is an opportunity for that business service to place itself in front of the consumer. Large or small business, mobile marketing is being adopted to …
Continue reading at search.proquest.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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