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Austerberry et al., 1997 - Google Patents

Banking for small business: will more competition destroy the returns?

Austerberry et al., 1997

Document ID
4516739686867969556
Author
Austerberry T
Brown J
Ostroff P
Publication year
Publication venue
The McKinsey Quarterly

External Links

Snippet

There are three main strategies that should be adopted by banks and other financial institutions to compete effectively in the small business sector. One of these is focusing on the distribution aspects of an organization to help it reach out to its small customers. The …
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Classifications

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