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Kariuki, 2020 - Google Patents

The Influence Of Brand Equity On Prescriber Behaviour In A Multisource Drug Market

Kariuki, 2020

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Document ID
4490575395419691075
Author
Kariuki W
Publication year

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Snippet

When a patent expires, innovator (brand-name) drugs lose their monopoly status and new generic competitors are free to enter the market. Theoretically, free market entry and exit should lead to a drop in the price of the innovator drug as per the tenets of perfect …
Continue reading at digitalcommons.library.tmc.edu (PDF) (other versions)

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