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Chen et al., 2006 - Google Patents

Developing optimization models for cross-functional decision-making: integrating marketing and production planning

Chen et al., 2006

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Document ID
44375923280594408
Author
Chen J
Chen L
Leu J
Publication year
Publication venue
OR Spectrum

External Links

Snippet

Although the lately evolved enterprise resource planning systems provide a unified platform for managing and integrating core business processes within a firm, the decision-making between marketing and production planning still remains rather independent. It is due in …
Continue reading at www.researchgate.net (PDF) (other versions)

Classifications

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