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Pohjanen, 2019 - Google Patents

The benefits of search engine optimization in Google for businesses

Pohjanen, 2019

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Document ID
4288638881751882824
Author
Pohjanen R
Publication year

External Links

Snippet

This study concentrates on search engine visibility and the benefits of search engine optimization (SEO) in Google for businesses. It seems that search engine visibility has undeniably an important role in business. Most of the people use internet, more than half of …
Continue reading at oulurepo.oulu.fi (PDF) (other versions)

Classifications

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    • G06F17/30861Retrieval from the Internet, e.g. browsers
    • G06F17/30864Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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    • G06Q50/00Systems or methods specially adapted for a specific business sector, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/20Education
    • G06Q50/205Education administration or guidance

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