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Ozok et al., 2007 - Google Patents

Impact of consistency in customer relationship management on e-commerce shopper preferences

Ozok et al., 2007

Document ID
4288571390378255049
Author
Ozok A
Oldenburger K
Salvendy G
Publication year
Publication venue
Journal of organizational computing and electronic commerce

External Links

Snippet

Customer Relationship Management (CRM) in e-commerce is concerned with retaining the existing customers on a long-term basis, motivating them to come back to shop for more and to talk positively to their peers about the products and services provided. Fourteen items …
Continue reading at www.tandfonline.com (other versions)

Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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