Ozok et al., 2007 - Google Patents
Impact of consistency in customer relationship management on e-commerce shopper preferencesOzok et al., 2007
- Document ID
- 4288571390378255049
- Author
- Ozok A
- Oldenburger K
- Salvendy G
- Publication year
- Publication venue
- Journal of organizational computing and electronic commerce
External Links
Snippet
Customer Relationship Management (CRM) in e-commerce is concerned with retaining the existing customers on a long-term basis, motivating them to come back to shop for more and to talk positively to their peers about the products and services provided. Fourteen items …
- 238000004458 analytical method 0 abstract description 19
Classifications
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