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Kotsalo, 2010 - Google Patents

An analysis of the use and measurement of online direct marketing to increase business to business sales of a small company. A Case Study Buyking

Kotsalo, 2010

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Document ID
4286396480979612226
Author
Kotsalo N
Publication year

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The main objective was to analyse the use and measurement of online direct marketing to increase business to business sales of a small company. The case study company is Buyking Ltd. A critical review of literature was carried out. Secondary data research was …
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Classifications

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