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Larréché et al., 1981 - Google Patents

STRATPORT: A decision support system for strategic planning

Larréché et al., 1981

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Document ID
4139996871994554925
Author
Larréché J
Srinivasan V
Publication year
Publication venue
Journal of Marketing

External Links

Snippet

The STRATPORT decision support system represents an extension and operationalization of current business portfolio approaches. It is designed to aid top managers and corporate planners in the evaluation and formulation of business portfolio strategies. It is an on-line …
Continue reading at flora.insead.edu (PDF) (other versions)

Classifications

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    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management, e.g. organising, planning, scheduling or allocating time, human or machine resources; Enterprise planning; Organisational models
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    • G06Q10/00—Administration; Management
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
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