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Pricing

Pricing plans and payment options

Save up to 22% yearly
Free

Try Hugo Chat. Walk away with the Markdown.

$0

No credit card

  • 10 Hugo Chat messages / day
  • Generate full HugoBlox sites
  • Download as Markdown — yours forever
  • Public template library
Plus

For everyday building.

$6/mo

Billed monthly

  • 50 chat messages / day
  • 30 Build credits / month
  • CMS Fix-It Bot — unlimited
  • GitHub auto-sync
  • All free features
Most popularPro

Frontier models + serious volume.

$16/mo

Billed monthly

  • Most powerful frontier AI
  • 200 chat messages / day
  • 50 Build credits / month
  • Content Tag Manager
  • Private Discord channel
  • Everything in Plus
Team

Pooled credits for small teams.

$39/mo

Billed monthly

  • Unlimited chat messages
  • 200 Build credits / month
  • 1 seat included, pooled credits
  • Team billing & roles
  • Everything in Pro

Every plan exports portable Markdown. Cancel any time — your sites stay yours.

Prices shown in USD, exclusive of any applicable sales tax (e.g. VAT, GST), which is added at checkout based on your billing location. Prices and plans are subject to change at Ownable’s discretion — see our Terms.