As a fourth-generation artist and sculptor, John Orion Young (JOY) is a pioneer in the digital art world, using cutting-edge technologies like AR, VR, AI, and blockchain to push the boundaries of art creation, distribution, and experience.
In 2018, JOY launched the first NFT contract to mint 3D art on the blockchain with the release of JOYs and went on to create a second contract for JOYtoys with additional features like the ability to split profits at point of sale with collaborators, charities, and owners of JOYs.