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Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement.

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.

Now, timed to Safer Internet Day tomorrow, we’re expanding on Home Safe to offer improved functionality and new ways for Snapchatters to use location sharing on Snap Map to stay connected on the go.

Snapchat and Gucci are opening the door to a new AI-powered experience that invites Snapchatters to step into the luxury sector’s first Sponsored AI Lens and become one of Gucci’s iconic characters.

Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc.

To help Snapchatters jump right back into the era, Snapchat is rolling out a special 2016 Flashback today, making it easier than ever to revisit the moments, Lenses, and vibes that defined a decade.

We’re offering a new way for you to take your creativity to an entirely new dimension with our first open prompt video generation Lens: Animate It.

We’re introducing Quick Cut, our Lens-powered video creation tool that helps Snapchatters turn their favorite Memories into beat-synced, ready-to-share videos in seconds.