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Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement.

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.

Now, timed to Safer Internet Day tomorrow, we’re expanding on Home Safe to offer improved functionality and new ways for Snapchatters to use location sharing on Snap Map to stay connected on the go.

Today, we’re making Family Center easier to navigate and even more robust with new features that provide parents with deeper insights into how their teens use Snapchat.

To help Snapchatters jump right back into the era, Snapchat is rolling out a special 2016 Flashback today, making it easier than ever to revisit the moments, Lenses, and vibes that defined a decade.

We’re introducing Quick Cut, our Lens-powered video creation tool that helps Snapchatters turn their favorite Memories into beat-synced, ready-to-share videos in seconds.

To help Snapchatters revisit their favorite Memories from 2025, today, we’re dropping this year’s Snapchat Recap.