Absolutely, when I worked at (semi-well-known unicorn) a half-dozen years ago on the data-engineering team the manager told me "Hey we want to use spark next quarter, that's a huge initiative."

And I immediately asked, "in what capacity?" And the answer was don't-know/doesn't-matter, it's just important that we can say we're using it. I really wish I understood where that was coming from (his manager resume-building? somebody getting a kickback?)