Pretty much everyone, at some point, will see your emails with images unavailable - so really it's about ensuring there is a good experience for when that happens
Hey Daniel
You could use Taxi in a similar way to Webflow - Taxi comes with some built in templates that you can use to build out email without code. However most clients use Taxi more like your second use case - it means designers/devs can build out templates the way they want, and marketers/translators/non-HTML types can do what they need to do without needing to know code.
– Elliot (CEO)
Hey there Jen, aside from the getting started guides on the site, we also have some training docs and we're building out some online courses soon. Happy to grab a call to talk through your individual templates - Elliot (CEO)
It depends on your attitude to progressive enhancement, etc. - CSS animation works great in iOS, web versions, various mac clients and a handful of webmail clients. If you're ok with animations falling back to static in places like Outlook (and design with that in mind, so it doesn't look "broken") then they're great to use. We've used them for various things at ActionRocket, quite a few others have too.
YES! It helps to specify utf-8 in the charset etc, but generally smart quotes (and other typography niceties) should be good to use. If you find they're not supported anywhere, it might help to use the entity codes too (“ & ”).
Edge case - some web fonts might not have some of the more obscure characters, but most common ones will do
Hey Ned
As you mentioned below - the visual editor in Silverpop is a bit of pain here. It's known to completely mangle code (even proprietary Silverpop code) and sometimes this happens just from looking at the code - it can change the code even if you don't hit save. I think it's some kind of plugin they've got from somewhere. You can get them to disable it, I think it's on a user basis.
We've built a WYSIWYG editor that connects to Silverpop via api, happy to show you that if that might help
cheers e
Hey Ned
As you mentioned below - the visual editor in Silverpop is a bit of pain here. It's known to completely mangle code (even proprietary Silverpop code) and sometimes this happens just from looking at the code - it can change the code even if you don't hit save. I think it's some kind of plugin they've got from somewhere. You can get them to disable it, I think it's on a user basis.
We've built a WYSIWYG editor that connects to Silverpop via api, happy to show you that if that might help
cheers e
+1 Charles.
I'm keen to move away from media queries that are device based in general, and instead implement them where the design needs them. For example, if your email is 600px at it's widest (i.e. on Desktop) then make the media query kick in at max-width 600px. That way you can cover as many phones as possible, and, especially if you're making templates, you're future-proof for when widths change. A lot of templates that are targeted at 320px as the max-width or 480px as the max-device width had to be updated when the iPhone 5 and 6 changed the screen size.
Focusing breakpoints on where the design needs them also means you can increase support for responsive on Desktop - it's fairly common for an email to be shown in a smaller window on a mac for example.