Italian Journal of Marketing

Italian Journal of Marketing publishes original articles that offer theoretical contributions and methodological rigor on any aspect of marketing.

• Aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions.
• Welcomes contributions for critical reflection about marketing theory and practice.
• Aims at contributing to the international debate on marketing theory.
• Open to all theoretical and methodological approaches.
• Includes empirically grounded research papers, research notes, position papers, and literature reviews.