WHAT’S IN A NAME? Velocette Motorcycles, the company, was originally called Veloce Ltd. Founded by John Goodman (born Johannes Gutgemann, then changed to John Taylor, and then finally to John Goodman) and William Gue in 1905 as “Taylor, Gue Ltd.”, it’s first motorcycle was called the “Veloce”. Within a year, they had renamed the company Veloce Ltd. They began producing 4-stroke motorcycles under that name. Then in 1913, they built their first 2-stroke machine & named it the “Velocette”. They...
