Instacart Blog

Company Updates

Grocery shopping is personal. Every household has its own quirks – we care about getting the right shade of banana for our banana bread recipe or thin-cut turkey slices at the deli for our kids’...

Company Updates

Over the past couple weeks, there’s been a lot written about Instacart and how pricing works on our platform . Some of that coverage raised fair questions. Much of it included misconceptions and misinformation about...

Company Updates

Instacart’s mission is to create a world where everyone has access to the food they love and more time to enjoy it together. Every day, we’re proud to help millions of people access the essentials...

Enterprise Blog

For decades, the weekly flyer has been one of grocery’s most effective ways to reach customers. It’s where they look for deals, plan their baskets, and discover new products — often before they even start...

Enterprise Blog

Consumers today expect every online experience to feel personal — including grocery. They want to see the products that matter to them, discover what’s new, and feel confident that each interaction reflects their preferences. For...

Enterprise Blog

Meeting Customers Where They Are Davis Food & Drug, a three-store independent grocery chain in Utah, has long prided itself on seeking out innovations that enhance the customer experience. When the team saw a growing...

Caper

Starting today, we’re bringing Caper Carts to even more stores across Missouri and expanding into Illinois – marking the first time the smart carts will be available in Illinois. This expansion follows Schnucks’ first introduction...

Caper

Enhance the potential of your loyalty program Loyalty programs are powerful tools for grocers of all sizes. By offering perks like recipe recommendations, exclusive offers, and routine discounts, loyalty programs cater to consumers at the...

Caper

Competitive advertising in connected ecosystems From personalized product recommendations to CPG promotion software , AI has become an integral tool for modern grocers of all sizes. Despite initial concerns around AI — regarding how it...

FoodStorm

FoodStorm more than doubles its reach to 2,800 stores, including Coborn’s Inc., Giant Eagle, Lucky Supermarkets, and Save Mart, that are now live with the platform As people seek out more freshly prepared foods from...

FoodStorm

Mother’s Day is one of the biggest holidays for fresh food and floral — and customers are looking for thoughtful, convenient ways to show they care. Whether it’s brunch with the family, a heat-and-serve dinner,...

FoodStorm

Whether you’re grabbing a made-to-order sandwich for lunch or picking up a custom cake for a special celebration, customers increasingly expect digital ordering options at their local grocery stores' perimeter counters. That’s why we’re excited...

In-Store Mode

A show about scientific yet easy recipes and Instacart? It doesn’t take a PhD to see how the two would perfectly fit together. Timed to the October 13 global premiere of Lessons in Chemistry on...

In-Store Mode

At Instacart, AI has been central to everything we do for years: from matching Shoppers to available batches and delivery windows to helping customers find the right replacements for low-stock items and serving up personalized...

In-Store Mode

At Instacart, we’ve long believed that the future of grocery – and commerce in general – isn’t online or in-store. It’s both. And now more than ever, it’s being supercharged with AI. Omnichannel customers are...

Eversight

We’re teaming up with Klarna to introduce even more ways to pay for your purchases online on Instacart.com and in the Instacart app. Our partnership gives you more flexibility to pay for same-day delivery across...

Eversight

Imagine that you’re grocery shopping. Now imagine being able to shop 24/7, selecting from one billion items, and being able to access inventory that updates 3,000 times per second– and checking out alongside millions of...

Eversight

Inflation is driving up the cost of food throughout North America, resulting in higher prices for individual items and full baskets, both online and in-store. An Advantage Sales survey found that nine out of ten...

Scan & Pay

For the last decade, we’ve worked with grocers to bring their businesses online, and helped people find their favorite foods and get them delivered to their door in just a few clicks. While there’s a...

Scan & Pay

Fast, scalable grocery fulfillment has become the norm, exponentially accelerated over the past few years by the COVID-19 pandemic and consumers’ increasing need for convenience. Whether in-store shopping or grocery ordering, seamless experiences are the...

Scan & Pay

In the next five years, some grocery executives believe that e-commerce penetration will increase to as high as 35%. While grocery e-commerce and fulfillment leaders have spent years integrating technology to offer essentials to the...

Instacart Ads

Magic Spoon, the innovative cereal and snack brand that has reimagined the breakfast aisle, continues its rapid ascent by harnessing the power of Instacart Ads to scale in both digital and in-store channels. Founded in...

Instacart Ads

As the leading chicken brand in the meat snacks category, Mighty Spark has not only defined the chicken stick segment—it created it. In an era where consumers prioritize clean ingredients, nutrition, and on-the-go convenience, Mighty...

Instacart Ads

Kettle & Fire, a leader in clean-label broths and soups, has continued to expand its digital presence by embracing new Instacart advertising innovations designed to spark inspiration and drive incremental demand. Known for prioritizing high-quality...

Instacart Health

We believe that eating well should be simple, realistic, and accessible for every family. But for many households – especially those with young kids – healthy eating can be tough. Parents are short on time,...

Instacart Health

Too many families on Chicago’s West Side struggle to access nutritious food – a challenge that directly shapes their long-term health. That’s why, in 2023, Instacart Health partnered with Wellness West , a coalition of...

Instacart Health

Access to fresh, nutritious food isn’t always a given – especially for families who don’t have a full-service grocery store close to home. Instacart helps bridge the gap – providing access to groceries and the...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their business ordering needs. At Instacart Business, we...

Instacart Business

In the Voice of the Customer series, we sit down with real Instacart Business users to understand what they do and how the Instacart Business platform supports their ordering needs. At Instacart Business, we deliver...

Policy & Government Affairs

The nature of work is rapidly changing. From the transformative shift toward remote and hybrid work after the pandemic to artificial intelligence introducing new efficiencies, the world is rethinking what it means to “go to...

Policy & Government Affairs

Today, Instacart took the necessary step of filing a legal challenge to New York City’s new grocery delivery law for app-based delivery workers. This isn’t an action we take often — or lightly. Our priority...

Policy & Government Affairs

When you order on Instacart, your focus is likely on the fresh fruit, pantry staples, and everyday essentials that show up at your door, seemingly like magic. But you may not realize the powerful economic...

Shopper Community

At Instacart, shoppers are the heart of our community. Every day, shoppers show up for customers to help keep households running and communities connected. While shopping offers flexibility and opportunity, we also want to be...

Shopper Community

At Instacart, we regularly introduce new ways to support and reward the shoppers who pick, pack, and deliver groceries to families across the communities we serve. That's why we invested heavily over the last few...

Shopper Community

We know you work hard to get your customers exactly what they want, putting care into every order. This commitment to quality is what sets Instacart shoppers apart, and we strive to best support you...

Data & Trends

Key Takeaways: Valentine’s Day is a top-tier gifting moment on Instacart, ranking as the second biggest gifting day of the year, trailing only Mother’s Day, driven largely by perfectly timed, last-minute gestures like same-day flower...

Data & Trends

Key Highlights for Big Game Snack Data: Chips and dips are the undisputed Big Game MVPs , with the share of orders well above the yearly average for Tortilla Chips (+106%), Salsas (+96%), and shelf-stable...

Data & Trends

As 2026 heats up, Instacart is once again diving into the data to uncover the sauciest trends showing up in kitchens across the U.S. for National Hot Sauce Day (January 22nd). From classic cayenne favorites...

Life at Instacart

From September 15 through October 15, we celebrated Latinx & Hispanic Heritage Month at Instacart. Championed by Sazón, our Employee Resource Group (ERG) dedicated to the Latinx community, this year’s activities were anchored under the...

Life at Instacart

Happy Pride Month ! This month, our Rainbow Carrots Employee Resource Group (ERG) proudly led this year's festivities, featuring both virtual and in-person events designed to celebrate Instacart’s diverse identities and make room for positive...

Life at Instacart

While Juneteenth is a federal holiday in the US, since 2021, Instacart and its employees commemorate the observance with shoppers, customers, and in our communities globally. For us, it’s a time to come together to...

Tech & Innovation

Key Contributors: Youming Luo, Andrew Tanner, Matas Sriubiskis, Sylvia Lin, Sikun Zhu, Lei Li, Xiao Zhou Introduction Caper is Instacart’s AI-powered smart cart that provides customers with a fast, seamless, and intuitive shopping experience. We...

Tech & Innovation

Key contributors: Prithvi Srinivasan, Shishir Kumar Prasad, Kristen Morgan, Bryan Pham, Rick Shukla, Preeti Chadha, Vipul Bahubali, Ahmad Sajedi, and Ali Maleky Introduction Grocery flyers have long been a cornerstone of retail promotions, from paper...

Tech & Innovation

Author: Matt Kranzler Introduction At Instacart, our Caper smart carts bring together AI, computer vision, and real-time data to power the future of in-store shopping. Customers scan items as they shop and pay directly on...

Small Business Spotlight

​​This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. On Fridays,...

Small Business Spotlight

This summer, Instacart is celebrating small businesses with our Small Business Summer Spotlights series. We know small businesses are the heart of their communities, and we’re proud to help them thrive and grow. Every Friday,...