Instacart

With Valentine’s Day approaching, Instacart data helps brands understand how gifting and food trends translate into real shopping behavior. Our latest insights reveal how Americans show love — and where Valentine’s spirit shines brightest: 🌹 A Top Gifting Moment: Valentine’s Day ranks as one of the top two gifting days of the year on Instacart, driven by last-minute, highly intentional purchases. 🍫 Classic Valentine’s Staples Dominate: On February 14, roses (+1,933%), chocolate-covered fresh fruit (+4,693%), plush toys (+1,867%), and combination flower bouquets (+1,459%) see dramatic spikes compared to the yearly average. 🗺️ Love Is Local: Valentine’s shopping behavior varies widely by region. Mississippi leads the nation in Valentine’s-related orders, followed by Alabama, Montana, Hawaii, and Idaho — while several Upper Midwest states order less frequently. 🍓 Romance on the Menu: Certain cities over-index on traditionally “romantic” foods like strawberries, oysters, avocados, and dark chocolate, highlighting how food plays a central role in Valentine’s celebrations. Explore the full Valentine’s Day Data Report below. 💘 https://lnkd.in/gtT3WKuG

Together, Instacart and Ibotta are making digital coupons work harder for both consumers and CPG brands. Learn more in the video below about the benefits of activating Ibotta-powered coupons on Instacart. CPG brands can get in touch with Ibotta here: https://lnkd.in/g7vHHE9Z

Instacart and Toast are excited to announce a partnership that supports Toast retailers and restaurants! 🛍️ 👉For Retailers: Toast retail customers can now easily bring their brick-and-mortar storefronts online via the Instacart Marketplace, unlocking new revenue opportunities. 👉For Restaurants: Instacart Business will serve as a procurement partner for Toast restaurants, enabling foodservice operators to order fresh produce, pantry staples, and other essentials for delivery within an hour when last-minute needs arise, without disrupting operations. Learn more about the partnership 👇 https://lnkd.in/gTMsTf6d

💐 We're excited to welcome 1-800-FLOWERS.COM, INC. to the Instacart App just in time for one of the biggest gifting holidays - Valentine's Day! 💝 Instacart customers throughout the U.S. can now get fresh bouquets and gifts from over 700 participating florist locations across the 1-800-Flowers.com network in as fast as an hour. Read more about our new parntership below: https://lnkd.in/guN7A43V

A huge milestone for our partnership with Costco and for Instacart’s global expansion! 🇫🇷🇪🇸 Costco Wholesale launched its first-ever same-day delivery websites in France and Spain, all powered by Instacart's Storefront Pro technology and fulfillment tech on the backend. This is a partnership we’ve built together for many years in North America, and we’re proud to see it expand internationally. For Costco members, it means more access and convenience. For Costco, it’s a scalable way to launch e-commerce that’s built around their members. And for us at Instacart, it’s an important step forward as we bring our enterprise platform to more markets around the world. Check out the link below for more details! 👇 https://lnkd.in/gTxk-Hiz

We’re excited to return to this year’s Big Game with our new ad spot, “Bananas,” starring Ben Stiller and Benson Boone. 🎉 Airing during the first quarter in the U.S. and the second quarter in Canada on Sunday, February 8, the spot brings Instacart back to the world’s biggest stage with a playful, music-driven story that reflects our obsession with helping people get their groceries just how they like them. Directed by award-winning filmmaker and director Spike Jonze – marking his first Super Bowl spot in more than 20 years – “Bananas” stars Stiller and Boone as a retro disco-pop duo whose friendly rivalry plays out on a glittering stage, complete with bold choreography, big vocals, and a theatrical showdown. The ad spotlights Instacart’s newest in-app innovation: Preference Picker, which gives customers a fast, simple way to choose their ideal banana ripeness – from ‘Not Ripe’ to ‘Almost Ripe’ to ‘Ripe’. Tune in to the Big Game on February 8 – it’s going to be bananas! 🍌🏈📺

Instacart is thrilled to announce an expanded omnichannel partnership with Allegiance Retail Services, LLC, a retailer-owned co-op representing 125+ independently owned supermarkets across the Northeast.🎉 Allegiance is now live with a variety of Instacart's enterprise solutions, including Storefront Pro across all retailers and Caper Carts and FoodStorm launched at select locations - with more rollouts coming later this year. As part of this partnership, we also teamed up with AppCard, Inc., Allegiance’s loyalty provider, to deliver a unified savings experience for customers whether they choose to shop online or in-store. We're excited to continue supporting independent grocers with connected and seamless omnichannel solutions 🚀 Read more about the partnership below. https://lnkd.in/gJW8vYNU

Meet Ivie Harris, a leader on our Customer Experience Support team. Ahead of her Four Year Fill-Up⛽ (4 weeks off at your 4-year anniversary), she needed to set her people up for success. Ivie spent an incredible month in New York and Spain – all while her team crushed it back home. Ivie's approach to delegation and trust empowered her team to not just maintain operations – they elevated them! Check out her story below 👇

At Instacart, we’re committed to driving measurable value for our brand partners. With Instacart Ads, we’re delivering the products, tools, insights, and automation to help brands of all sizes succeed. With that in mind, we’re excited to share a first-of-its-kind framework—developed by the @IAB with contributions from Instacart and other industry leaders—that helps answer one of the most important questions on marketers’ minds: did my media drive real business growth? We’re proud to have collaborated with the IAB on this important new resource. Curious? Check out the new guidelines below! ⬇️ https://lnkd.in/gZ_aWV9T

In honor of Martin Luther King Jr. Day, Instacart and the New York Football Giants came together for a day of service at the Community Food Bank of New Jersey, a Feeding America partner. Instacart employees spent the day sorting and preparing food for families across New Jersey, bringing our mission to give everyone access to the food they need to life alongside Giants alumni players, local high school athletes and coaches. This work reflects a broader commitment. Since 2018, Instacart has helped donate nearly 14 million meals through our partnership with Feeding America. Through Community Carts, our in-app donation tool, customers can support more than 300 Feeding America member food banks nationwide through Instacart, including the Community Food Bank of New Jersey. We’re grateful for the chance to show up, serve together, and support the communities we’re proud to be part of.