Artificial intelligence is already reshaping digital advertising. Predictive algorithms now steer bidding strategies, and machine learning models help refine audience targeting. But in retail media, the conversation is only beginning to move toward a more advanced frontier — AI agents.
At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy it, and prove it. Attention is no longer a side metric. It’s the new currency of marketing for the moment when someone chooses to lean in.
22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion. By 2028, it’s projected that it will rise to $170 billion.
As brands prepare to navigate a crowded advertising ecosystem in 2026, one thing is clear: March Madness remains a prime moment to connect with audiences in ways that are live, immersive, and impossible to ignore.
Advertising Week 2025 made one thing clear: retail media has moved from experiment to essential. It is no longer a niche channel or a shopper-marketing sideshow—it is the connective tissue of modern advertising.
Tax filing is not a single date on the calendar. For tax preparation companies, it is a four-month free-for-all where attention is scarce and competition is fierce.
Amid the AI hype and retail media buzz, one shift cut through louder than any panel: the industry finally admitted the Frankenstack doesn’t work. The era of bolted-together ad tech is coming to an end, and composable ad tech platforms are taking its place..
Hispanic Heritage Month in the United States runs from September 15 to October 15 each year. The half-month-to-half-month structure might seem peculiar, but the reason for this is that these dates overlap with the independence celebrations of a number of Hispanic countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile).
The rise of GLP-1 medications (like Ozempic and Mounjaro) for weight loss has kicked off a modern wellness revolution – one so widespread that “everyone and their moms” seem to be talking about it. How can savvy marketers leverage these trends (using tools like Infillion’s ad network) to stay ahead?