Change is hard - to the point we often fight against it , even if we know it's good for us. Your explainer video might be great at educating your audience but it needs to also give them the motivation to change what might be a very routine habit. How I try to do this:
→ Demonstrate the end results/state.
→ Explain how the tech helps encourage and support change.
→ Show what happens if you don’t change - Spoiler alert: It’s not good. #techmarketing #explainervideo #motiongraphics
