✓ Powered by a proprietary Bayesian MMM
✓ Design & analyze GeoLift incrementality experiments
✓ Build powerful forecasts, plans & scenarios
✓ Extend it all with APIs and MCP
Fortune 500, CPG, fintech, pharmaceutical, and DTC brands rely on Recast to forecast revenue, plan media spend, and validate their system against real-world results.
A comprehensive set of marketing tools designed to work individually or together.
Powered by a best-in-class engine and comprehensive tools.
Time-varying ROIs, channel interactions, promotional spikes, multi-stage funnels. The most sophisticated MMM in the category.
Plan tests, pick treatment markets, build synthetic controls, and read results. Every lift finding feeds back into your MMM to sharpen its estimates over time.
Project revenue, set Marketing & Finance targets, and refresh on demand. Every forecast checked against reality.
Get the optimal allocation under your real-world caps and floors. See exactly how to shift spend to maximize incremental revenue.
Versioned public APIs and an MCP server let you pipe forecasts into Looker, ask Claude questions about your model, and build internal workflows on top of Recast.
Open-source report templates teams have shipped on Recast — Channel mROI, Saturation, Whitelabel Insights, and more — ready to download, customize, and deploy on your own model.
Trusted by the marketing teams managing the largest budgets in the world.
Recast predictive accuracy against real-world results
production models refreshed on demand
of the Recast team holds a PhD in stats, math, or engineering
More than 20% of Recast holds a PhD in math, statistics, engineering, or economics. Their work continuously advances the methods behind the engine — which is built on that research, not off-the-shelf libraries. Read the research →
A daily ROI for every channel that changes as performance does, with seasonality modeled per channel — not one static average that hides the shifts.
Promo Lift
Recast models the full shape of a promotion — the spike, plus the pull-forward and pull-back demand around it — so you see what the event truly added, not the inflated peak.
Demand Flow
First-class modeling of how upper-funnel brand spend feeds lower-funnel branded search and direct conversion — so awareness gets credit instead of being double-counted.
Multi-stage modeling
For businesses with complex multi-step conversion funnels (signup → activation → revenue), Recast models each stage separately and stitches them together.
Every Recast model is checked against real outcomes, out-of-sample. Performance scorecards show exactly how past forecasts held up — so your team and your CFO know what to trust.
No vendor smoke screens. No “trust us.” Just out-of-sample accuracy that you can audit.
Every Recast deployment is configured for your business — your assumptions, your channels, your KPIs.
You choose who runs that configuration with you.
Meet with the Recast team. Bring your assumptions and business context. We configure Recast for your business, validate it against your real-world results, and evolve the configuration with you over time.
Prefer to work with a consulting partner instead? Certified Operators handle the same configuration process — and may bring additional capabilities and different pricing models to your engagement.
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com
Recast is SOC 2 compliant and a badged Meta Measurement Partner.