Engage your audience, one insight at a time
Telling a compelling story with data takes more than placing a chart on a page. To make insights stick, your audience needs space to absorb each point — one step at a time. That's why Flourish offers flexible storytelling formats that help you guide attention and bring clarity to your message.
Flourish stories
Create multi-slide narratives that guide viewers through your data.
Scrollytelling
Reveal insights as users scroll: ideal for immersive, on-page experience.
From chart to story in just a few clicks
Bring your charts to life with stories and scroll-based experiences – no complex setup required. Start with a chart, then turn it into a story by showing different views or combining multiple visualizations in one smooth flow.
Every story, styled your way
Flourish’s story formats are designed to look polished straight out of the box – and built to adapt. Scrollies automatically match your site’s fonts when embedded, and with just a little styling, you can customize everything from layout to navigation.
Effortless plug and play
Share your data stories anywhere – from mobile to desktop, they’ll look great on every screen. With responsive layouts and simple copy–paste embeds, your work seamlessly fits into websites, reports, and internal platforms.
FEATURES
Powerful tools for every story
No-code storytelling
Build immersive, dynamic stories and scrollies directly in the Flourish editor.
Embed anywhere
Works seamlessly with any CMS. Just copy, paste, and publish.
Responsive by default
Stories and scrollies adapt beautifully across all screen sizes.
Customizable captions
Tweak styles like font, size, and spacing to match your design needs.
Support for basic slides
Easily add images, text, or videos between charts – great for standalone presentations.
Autoplay and loop mode
Let your story run on its own – perfect for looping visuals in embeds or presentations.
RESOURCES
Explore what's possible
Everything you need to create compelling data narratives that engage, inform, and inspire action.
More on scrollytelling
Get started with scroll-based narratives that break complex data and keep your audience engaged.
Read on our blog →Data visualization
Explore the full range of Flourish chart types — from maps to racing graphs, and find the perfect fit for your story.
Learn more →Frequently asked questions
Scrollytelling is a format where charts and insights are revealed step-by-step as your audience scrolls down the page. It’s perfect for guiding users through complex data in a way that feels natural, focused, and engaging. And now, with Flourish’s no-code solution, it’s more user-friendly and accessible than ever before.
Both formats let you present your data in a clear, narrative-driven way – the main difference is how your audience moves through the story.
Flourish stories are multi-slide presentations that let viewers click through your insights, slide by slide.
Scrollytelling reveals each insight as the user scrolls — ideal for blog-style explainers or embedded content that guides the eye.
Scrollytelling is available on all paid Flourish plans. If you're on a free plan, get in touch with our team to learn more or explore your options.
Absolutely! Flourish is designed to be intuitive and easy to use – no coding required. You can choose a template, upload your data, and create your visualization right in your browser. While a little CSS can help with advanced customisation (like styling scrollytelling captions), it’s totally optional.
Yes! You can download your finished projects as PNG, JPEG, or (in most cases) SVG files. For animated exports like videos or GIFs, we recommend following our step-by-step guide to get the best results.
These formats are ideal for adding charts to reports, presentations, social posts, or anywhere you need a static or animated version of your visualization.
Once you publish your Flourish visualization, you’ll get a responsive embed code you can paste anywhere HTML is supported – from WordPress and Medium to custom CMS platforms. Your chart will look great on any screen size, no extra setup needed.
Every project also comes with a unique URL, so you can easily share your work on social media or link to it directly.