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Claire Wilson

VP of Marketing at Emplifi
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Recent articles written by Claire

The ultimate social campaign planning checklist for scalable, repeatable success

The most successful social teams use structured workflows to plan campaigns end to end, instead of relying on last-minute Slack messages or scattered...
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How to create a winning Reddit marketing strategy

This guide walks you through how to create a community-focused Reddit marketing strategy, and how Emplifi makes it easier to stay authentic, even...
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How to use social proof in your marketing strategy

Audiences scroll past endless ads every day. Social proof cuts through by showing that real customers, influencers, or experts believe in your brand,...
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UGC creators: Everything you need to know

In order for there to be UGC, there need to be creators making it happen. Here's your primer to everything about who they are.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Target audience analysis: Everything digital marketers need to know

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.
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