Tools + Features

Setting brand guidelines

Ensure consistent brand identity by defining a profile, design elements, and personalities. Design elements automatically apply to specific message types, and you can also select them when creating messages. The profile and personalities are combined to create content for AI-generated Journeys.

Campaigns

Keep your project organized by grouping related messages into Campaigns.

Preference Centers

A Preference Center is a page where users can manage their opt-in statuses for the Subscription Lists in your project. Preference Centers are presented within your app or website or as an Airship-hosted web page.

Zero-copy data integration

Zero-copy data integration with Airship allows direct use of data from external systems, which means data remains in its original location instead of being copied or imported into Airship. You can access the data in real time for segmentation and personalization using Attributes.

Android Live Updates

Update app content in real-time without requiring an app update using Android Live Updates.

iOS Live Activities

Display real-time updates on the iOS Lock Screen and Dynamic Island using Live Activities.

Opt-in forms

An opt-in form is a form you can add to your website, where your users can sign up for email or SMS messaging.

SMS keywords

A keyword is a word you define to perform an action when used in a mobile-originated message, such as triggering a text response, opting in a user, or applying a tag for segmentation.

Generative AI content

Use AI to create message content faster and according to guidelines you set.

Media library

Store and manage image, audio, and video content for your messages. You can preview each file and assign keywords so they are easily found in search.

WYSIWYG editor

Create content for rich messages and in-app automation, and HTML emails that are fully compatible with email clients, and design email preference centers that match your company branding.

Composer Favorites

Composer Favorites are reusable messages with preset settings and/or content. You can use Composer Favorites instead of recreating commonly used messages.

Message Center Welcome

A Welcome Message is a default message that appears in every new user's Message Center inbox when they open your app for the first time.