Split your audience into segments to target specific users.
Send messages to lists of users by providing audience identifiers at send time, either directly in the request or by first creating a bulk audience ID.
A named user is an identifier that maps multiple devices and channels to a specific individual.
A segment is a grouping of audience members selected by unique or shared identifiers. Multiple identifiers can be combined within a segment.
Behavioral Targeting analyzes user behaviors using the Recency, Frequency, Monetary model. You can create Segments from selected tiers and transitions within the reports and use them to target specific users.
Tags are metadata that you can associate with channels or named users to help you organize and target your audience. Tag groups categorize your tags.
Create a recipient group based on attributes, segments, audience lists, and more.
Create a recipient group based on segmentation data.
Send a follow-up push notification or email to an audience segment of a previous message.
You can upload audience lists, attributes, named user association lists, and Coupons data directly to Airship using SFTP.
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