Starting October 8th, we’re rolling out a new feature within placements that allows up to 5% of your spend to be allocated for each excluded placement—when it’s likely to improve performance. This update provides you with flexibility to have some delivery to specific placements, without requiring you to completely remove placements from your⋯⋯

Here are the highlights of the new GAPI/MAPI changes below for V24. Please visit our changelog for a complete list of changes and details.General Updates⋯⋯

The streamlined Advantage+ experience drives App, Sales and Leads campaigns to default to the optimal, automation-first setup and allows advertisers and partners simplified access to Meta’s latest and most performant automation products. We are executing a phased deprecation of the legacy APIs and migration to the new Automation Unification,⋯⋯

Earlier this summer, we shared that Meta will no longer allow social issue, electoral or political ads in the European Union (EU) in response to the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation. Unfortunately, the TTPA introduces significant obligations to our processes and systems that create an untenable level of⋯⋯

We’re excited to announce a bundle of new features to advance our Partnership Ads API and help third party partners scale and optimize their partnership ads campaigns. These new features are now rolled out to all users and available in GA to all developers, agencies and advertisers.Partnership ads with a testimonial – Add authentic creator⋯⋯

What’s New?Meta is excited to announce that both the Instagram Creator Marketplace API and the Facebook Creator Discovery API are now live in GA.Meta is enhancing our creator marketing solutions by introducing two distinct and complementary APIs. These empower third-party partners and agencies to search, discover, and connect with creators across⋯⋯

We’re excited to announce Meta’s new REST API framework — the latest and most modern way to build and integrate with Meta’s diverse API offerings. We have listened closely to feedback from the developer community, who have found many aspects of integrating with the existing Graph API framework confusing and challenging. The new REST API framework⋯⋯

Starting September 1st, 2025, we will begin defaulting the Dynamic Media field (media_type_automation) to OPT_IN for Advantage+ Catalog ads (Single Image, Carousel, and Collection formats). This change brings parity with Ads Manager which has the Dynamic Media toggle “On” by default, increasing creative liquidity and improving utilization of⋯⋯

Positioned To Capture Client DemandIn today’s fast-moving digital landscape, businesses are seeking trusted experts to help them connect with customers on the world’s most popular messaging platforms. As an independent developer, you know that standing out from the crowd is key to winning new clients and growing your business. That’s why Meta has⋯⋯