Voici les principales modifications apportées aux API Graph et Marketing pour la version 25. Consultez notre changelog pour obtenir la liste complète et détaillée des modifications.Mises à jour généralesAPI Graph : présentation de l’indicateur Spectateurs de la PageD’ici la fin du mois de juin 2026, nous prévoyons d’introduire l’indicateur…

Automation Unification drives App, Sales and Leads campaigns to default to the optimal, automation-first Advantage+ setup and allows advertisers and partners simplified access to Meta’s latest and most performant automation products. We are executing a phased deprecation of the legacy APIs and migration to the new Automation Unification, Advantage+…

We are continuously working to improve the developer experience with our APIs. To provide greater transparency and enable developers to build more resilient applications, we are enhancing the error reporting for the Ads Insights Async API GET {AD_REPORT_RUN_ID} endpoint.Beginning with the next Graph API version V25.0 which will be released on Feb…

This December, we’re introducing several new API features and improvements designed to empower developers and partners to better manage content, facilitate collaboration, and measure performance on Instagram. These updates are available for developers utilizing the Instagram API and the Marketing API.New Insights Metrics: We’ve launched five new…

Introducing embedded signup v4Embedded signup v4 is designed to streamline and unify the business onboarding experience for developers and businesses integrating with Meta Business Messaging technologies.Why we built embedded signup v4We have heard from developers that onboarding business clients to multiple APIs can be a challenge. Managing the…

Our Platform is EvolvingAs Meta’s developer platform continues to evolve, we’re making strategic decisions to focus on tools and features that deliver the most value to developers and businesses. Today, we’re announcing that two Facebook Social Plugins - the Facebook Like button and the Facebook Comment button - will be discontinued on February 10,…

As part of our ongoing commitment to empowering advertisers and enriching the broader ads ecosystem, we’re thrilled to unveil new opportunity score features in Meta’s Marketing API — bringing even more robust functionality to help you improve performance potential. Opportunity score is a new, powerful tool that represents how optimized your…

What’s New? Threads is a place for fresh perspectives that open conversations and deepen relationships with businesses. With over 400 million monthly active users, Threads offers advertisers an easy opportunity to extend their existing campaigns and join the conversation in this growing space. As part of ongoing efforts to improve the Threads ad…

As part of Meta’s ongoing efforts to maintain high standards of platform safety and to comply with local guidelines in Thailand, we will begin to expand verification and transparency requirements for advertisers whose ads reach audiences in Thailand (including global campaigns) and who meet our risk criteria. Impacted advertisers will be required…