The streamlined Advantage+ experience drives App, Sales and Leads campaigns to default to the optimal, automation-first setup and allows advertisers and partners simplified access to Meta’s latest and most performant automation products. We are executing a phased deprecation of the legacy APIs and migration to the new Automation Unification,…

Earlier this summer, we shared that Meta will no longer allow social issue, electoral or political ads in the European Union (EU) in response to the EU’s Transparency and Targeting of Political Advertising (TTPA) regulation. Unfortunately, the TTPA introduces significant obligations to our processes and systems that create an untenable level of…

We’re excited to announce a bundle of new features to advance our Partnership Ads API and help third party partners scale and optimize their partnership ads campaigns. These new features are now rolled out to all users and available in GA to all developers, agencies and advertisers.Partnership ads with a testimonial – Add authentic creator…

What’s New?Meta is excited to announce that both the Instagram Creator Marketplace API and the Facebook Creator Discovery API are now live in GA.Meta is enhancing our creator marketing solutions by introducing two distinct and complementary APIs. These empower third-party partners and agencies to search, discover, and connect with creators across…

We’re excited to announce Meta’s new REST API framework — the latest and most modern way to build and integrate with Meta’s diverse API offerings. We have listened closely to feedback from the developer community, who have found many aspects of integrating with the existing Graph API framework confusing and challenging. The new REST API framework…

Starting September 1st, 2025, we will begin defaulting the Dynamic Media field (media_type_automation) to OPT_IN for Advantage+ Catalog ads (Single Image, Carousel, and Collection formats). This change brings parity with Ads Manager which has the Dynamic Media toggle “On” by default, increasing creative liquidity and improving utilization of…

Positioned To Capture Client DemandIn today’s fast-moving digital landscape, businesses are seeking trusted experts to help them connect with customers on the world’s most popular messaging platforms. As an independent developer, you know that standing out from the crowd is key to winning new clients and growing your business. That’s why Meta has…

Beginning November 15, 2025, we’re deprecating the ‘impressions’ and ‘page fans’ metrics from the Page Insights API. This is in line with our continued efforts to align the functionality of the Page Insights API with that of the Facebook app and Meta Business Suite.See below for details that are relevant to the developer community. These changes…

This is an important update regarding the deprecation timeline for legacy Instagram fields within the Marketing API. Marketing API v21.0 is set to be deprecated on September 9, 2025, which means after September 9, 2025, there will be no Marketing API version available that supports these legacy fields. This date is earlier than the previously…