Along with the artistic endeavours, Morris was also a writer and poet. His manuscripts would be decorated with lavish illuminations, borders and cartouches. He became so well known for the art that printers and publishers began to seek him out to illustrate. Popular publications began to see Morris works in both illustration and lettering. Again, the style's patterns and motifs were taken primarily from nature and were often carried out with unrestrained exuberance of form, color, and line.