Imagine you've acquired a long-standing scenic tourist attraction, consisting of a series of impressive show caves at the end of a lush limestone valley with a gentle river running through it, the water feeding a Victorian paper mill. What might you do to draw even more visitors in? Some extra scenic gardens, maybe? A water feature or two? Or do you haphazardly slap in a truckload of enormous, garishly coloured, hilariously dated dinosaur models and a pirate-themed crazy golf course? If you're 'circus entrepreneur' Gerry Cottle, there can only be one choice.