At UW–Madison, all it takes is an idea to change the world. We call it the Wisconsin Idea — a simple but profound belief that our work here should improve lives everywhere. And with this belief, we’ve proven anything is possible. From putting the first observatory up in space and down in Antarctica, to pinning poverty and dance on the academic map. Because you can’t stop a Badger.
The brand in brief
To get you started, our quick style guide covers all the UW–Madison brand basics: logos, colors, fonts, and more!
Learn our iconic look, from Badger Red to the W Crest.
Leverage the power of the UW brand across platforms.
Download logos, templates, and other brand resources.