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Time to stop showing clients static design visuals
Time to stop showing clients static design visuals |: Demonstrating our designs to clients as XHTML/CSS pages rather than as static Photoshop or Fireworks has streamlined our workflow and helped us to set and manage a client’s expectations better than ever before. While static visuals are useful for conveying look-and-feel, they are less than useful in conveying how a page will look and function when implemented in markup and CSS. Worse still are the expectations that static visuals set in the minds of clients, particularly when designers use these visuals as a method to get sign-off for a design. Is the fact that so many web pages are fixed width and centered a direct result of clients signing off fixed width design visuals? I would even go so far as to say that when you demonstrate a design as a static image you are reinforcing a mistaken notion that a web page will be a facsimile of a frozen image. And when you demonstrate a design or ask for sign-off on a frozen image, you immediately leave yourself open to the problems that so often come when you need to implement that design using markup and CSS.“
(Via For A Beautiful Web.)