at Bitly
Resources to help you feel confident in using
our services.
Bitly is committed to protecting your data and earning your trust every day. As part of that commitment, Bitly is SOC 2 compliant.
Learn more how Bitly shares user information
Bitly strives to proactively prevent bad actors from misusing our platform. Our trust & safety team enforces our policies through a combination of internal technologies, third-party vendors who specialize in abuse detection, trusted tech partners and NGOs. We also encourage the public to report abusive links through this form.
Our security team is also dedicated to ensuring Bitly’s accounts, platform, and links are secure and reliable. All links are encrypted with HTTPS. This is an added layer of security on top of the advanced security settings we already provide to support corporate or government mandated policies.
Finally, there are steps our users can take to increase their account security. We recommend employing strong passwords and two-factor authentication when signing in. Enterprise accounts can also take advantage of single sign-on (SSO) options and advanced user permissions within the platform.
You can report suspect links, or false positives, via this form. The Bitly team will review your report and take appropriate action.
To protect you from abuse or harmful content, Bitly will block a link when it is flagged as suspect or known to lead to a malicious page.
There are many reasons why we might investigate a link.
- A Bitly user or a blocklisting service has reported a problem with the destination page.
- Bitly has detected potentially malicious or inappropriate content.
- The destination link is hidden behind a link shortened through another service.
- The link may lead to a forgery of another website.
When you encounter our warning page, we recommend you close your browser window and notify the person who sent you the link.
If you feel a link you’ve encountered should not be blocked, let us know. We’ll look into it.
You can safely verify the destination of any Bitly link by using the Bitly Link Checker or by adding a plus symbol (“+”) at the end of the URL.
We’ll display a page with the link’s destination. You can then choose to click through to the destination page.
Bitly is GDPR compliant and Swiss-US Privacy Shield certified. For full details, please see our privacy policy.

