I don’t run analytics on this website. I don’t care which articles you read, I don’t care if you read them. I don’t care about which post is the most read or the most clicked. I don’t A/B test, I don’t try to overthink my content.
Same!
Now, more than ever, it’s critical to own your data. Really own it. Like, on your hard drive and hosted on your website.
Is taking control of your content less convenient? Yeah–of course. That’s how we got in this mess to begin with. It can be a downright pain in the ass. But it’s your pain in the ass. And that’s the point.
A ban on tracking-based personalised advertising will provide an incentive to reinforce sustainable alternative models and, in fact, will be a condition for making them viable. The advertising industry already has sustainable, proven concepts for effective online advertising that do not require targeted tracking and personalisation (e.g. contextual advertising).
Facebook and even Instagram are at odds with the principles of the open web.
Related: Aaron is playing whack-a-mole with Instagram because he provides a servie to let users export their own photographs to their own websites.
Dave stops feeding his site’s visitors data to Google. I wish more people (and companies) would join him.
There’s also an empowering #indieweb feeling about owning your analytics too. I pay for the server my analytics collector runs on. It’s on my own subdomain. It’s mine.
I quite like Phil’s idea of having charts like this. It might be a fun project for Homebrew Website Club to do something like this for my site.
Fear of a third-party planet.
Technical and ethical questions.
It’s time to have the conversation. You’re old enough to know where stats come from.