Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

The test results are in:

During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.

Read on for details…

Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

Tagged with

Related links

The web on mobile (a response) | Clagnut by Richard Rutter

Rich suggests another reason why the UX of websites on mobile is so shit these days:

The path to installing a native app is well trodden. We search the App Store (or ironically follow a link from a website), hit ‘Get’ and the app is downloaded to our phone’s home screen, ready to use any time with a simple tap.

A PWA can also live on your home screen, nicely indistinguishable from a native app. But the journey to getting a PWA – or indeed any web app – onto your home screen remains convoluted to say the least. This is the lack of equivalence I’m driving at. I wonder if the mobile web experience would suck as badly if web apps could be installed just as easily as native apps?

Tagged with

Related posts

Progressive web apps

If you’re thinking of making a native app, think again.

Greater expectations

Some anecdata about installation expectations for progressive web apps.

Installing Progressive Web Apps

Trying to get the balance right between discoverability and intrusiveness.