Rich suggests another reason why the UX of websites on mobile is so shit these days:
The path to installing a native app is well trodden. We search the App Store (or ironically follow a link from a website), hit ‘Get’ and the app is downloaded to our phone’s home screen, ready to use any time with a simple tap.
A PWA can also live on your home screen, nicely indistinguishable from a native app. But the journey to getting a PWA – or indeed any web app – onto your home screen remains convoluted to say the least. This is the lack of equivalence I’m driving at. I wonder if the mobile web experience would suck as badly if web apps could be installed just as easily as native apps?
If there’s one takeaway from all this, it’s that the web is a flexible medium where any number of technologies can be combined in all sorts of interesting ways.