10 Progressive Web App Examples that Brand Owners can Learn From - Iflexion

Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.

Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.

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The web on mobile (a response) | Clagnut by Richard Rutter

Rich suggests another reason why the UX of websites on mobile is so shit these days:

The path to installing a native app is well trodden. We search the App Store (or ironically follow a link from a website), hit ‘Get’ and the app is downloaded to our phone’s home screen, ready to use any time with a simple tap.

A PWA can also live on your home screen, nicely indistinguishable from a native app. But the journey to getting a PWA – or indeed any web app – onto your home screen remains convoluted to say the least. This is the lack of equivalence I’m driving at. I wonder if the mobile web experience would suck as badly if web apps could be installed just as easily as native apps?

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Your App Should Have Been A Website (And Probably Your Game Too) - Rogue Engine

Remember when every company rushed to make an app? Airlines, restaurants, even your local coffee shop. Back then, it made some sense. Browsers weren’t as powerful, and apps had unique features like notifications and offline access. But fast-forward to today, and browsers can do all that. Yet businesses still push native apps as if it’s 2010, and we’re left downloading apps for things that should just work on the web.

This is all factually correct, but alas as Cory Doctorow points out, you can’t install an ad-blocker in a native app. To you and me, that’s a bug. To short-sighted businesses, it’s a feature.

(When I say “ad-blocker”, I mean “tracking-blocker”.)

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Web Push on iOS - 1 year anniversary - Webventures

Web Push on iOS is nearing its one year anniversary. It’s still mostly useless.

Sad, but true. And here’s why:

On iOS, for a website to be able to ask the user to grant the push notification permission, it needs to be installed to the home screen.

No other browser on any of the other platforms requires you to install a website for it to be able to send push notifications.

Apple is within their rights to withhold Web Push to installed apps. One could argue it’s not even an unreasonable policy - if Apple made installing a web app at least moderately straightforward. As it is, they have buried it and hidden important functionality behind it.

I really, really hope that the Safari team are reading this.

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People do use Add to Home Screen – Firefox UX

Oh no! My claim has been refuted by a rigourous scientific study of …checks notes… ten people.

Be right back: just need to chat with eleven people.

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A pretty sweet push notification solution for mobile Safari

An entire generation of apps-that-should-have-been web pages has sprung up, often shoehorned into supposedly cross-platform frameworks that create a subpar user experience sludge. Nowhere is this more true than for media — how many apps from newspapers or magazines have you installed, solely for a very specific purpose like receiving breaking news alerts? How many of those apps are just wrappers around web views? How many of those apps should have been web pages?

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