Mozilla are updating their brand identity and they’re doing it in the open. A brave, but fascinating move.
I’m impressed by Mozilla’s commitment to designing in the open—one of the hardest parts of any kind of brand work is getting agreement, and this process must make that even more difficult.
I have to say, I quite like both options on display here.
Mozilla’s audacious rebranding in the open that I linked to a while back has come to fruition.
I like it. But even if I didn’t, congratulations to everyone involved in getting agreement across an organisation of this size—never an easy task.