The syndicate

Social networks come and social networks go.

Right now, there’s a whole bunch of social networks coming (Blewski, Freds, Mastication) and one big one going, thanks to Elongate.

Me? I watch all of this unfold like Doctor Manhattan on Mars. I have no great connection to any of these places. They’re all just syndication endpoints to me.

I used to have a checkbox in my posting interface that said “Twitter”. If I wanted to add a copy of one of my notes to Twitter, I’d enable that toggle.

I have, of course, now removed that checkbox. Twitter is dead to me (and it should be dead to you too).

I used to have another checkbox next to that one that said “Flickr”. If I was adding a photo to one of my notes, I could toggle that to send a copy to my Flickr account.

Alas, that no longer works. Flickr only allows you to post 1000 photos before requiring a pro account. Fair enough. I’ve actually posted 20 times that amount since 2005, but I let my pro membership lapse a while back.

So now I’ve removed the “Flickr” checkbox too.

Instead I’ve now got a checkbox labelled “Mastodon” that sends a copy of a note to my Mastodon account.

When I publish a blog post like the one you’re reading now here on my journal, there’s yet another checkbox that says “Medium”. Toggling that checkbox sends a copy of my post to my page on Ev’s blog.

At least it used to. At some point that stopped working too. I was going to start debugging my code, but when I went to the documentation for the Medium API, I saw this:

This repository has been archived by the owner on Mar 2, 2023. It is now read-only.

I guessed I missed the memo. I guess Medium also missed the memo, because developers.medium.com is still live. It proudly proclaims:

Medium’s Publishing API makes it easy for you to plug into the Medium network, create your content on Medium from anywhere you write, and expand your audience and your influence.

Not a word of that is accurate.

That page also has a link to the Medium engineering blog. Surely the announcement of the API deprecation would be published there?

Crickets.

Moving on…

I have an account on Bluesky. I don’t know why.

I was idly wondering about sending copies of my notes there when I came across a straightforward solution: micro.blog.

That’s yet another place where I have an account. They make syndication very straightfoward. You can go to your account and point to a feed from your own website.

That’s it. Syndication enabled.

It gets better. Micro.blog can also cross-post to other services. One of those services is Bluesky. I gave permission to micro.blog to syndicate to Bluesky so now my notes show up there too.

It’s like dominoes falling: I post something on my website which updates my RSS feed which gets picked up by micro.blog which passes it on to Bluesky.

I noticed that one of the other services that micro.blog can post to is Medium. Hmmm …would that still work given the abandonment of the API?

I gave permission to micro.blog to cross-post to Medium when my feed of blog posts is updated. It seems to have worked!

We’ll see how long it lasts. We’ll see how long any of them last. Today’s social media darlings are tomorrow’s Friendster and MySpace.

When the current crop of services wither and die, my own website will still remain in full bloom.

For Love of God, Make Your Own Website - Aftermath

Unfortunately, this is what all of the internet is right now: social media, owned by large corporations that make changes to them to limit or suppress your speech, in order to make themselves more attractive to advertisers or just pursue their owners’ ends. Even the best Twitter alternatives, like Bluesky, aren’t immune to any of this—the more you centralize onto one single website, the more power that website has over you and what you post there. More than just moving to another website, we need more websites.

Social, I love you, but you’re bringing me down

Posting in a space I control isn’t just about the principle anymore. It’s a kind of self-preservation. I want to preserve my attention and my autonomy. I accept that I’m addicted, and I would like to curb that addiction. We all only have so much time to spend; we only have one face to maintain ownership of. Independence is the most productive, least invasive way forward.

The Internet Is About to Get Weird Again

Anil says the glass is half full:

Across today’s internet, the stores that deliver all the apps on our phones are cracking open, the walls between social media platforms are coming down as the old networks fail, the headlong rush towards AI is making our search engines and work apps weirder (and often worse!). But amidst it all, the human web, the one made by regular people, is resurgent. We are about to see the biggest reshuffling of power on the internet in 25 years, in a way that most of the internet’s current users have never seen before.

God Did the World a Favor by Destroying Twitter | WIRED

Our smarter, richer betters (in Babel times, the king’s name was Nimrod) often preach the idea of a town square, a marketplace of ideas, a centralized hub of discourse and entertainment—and we listen. But when I go back and read Genesis, I hear God saying: “My children, I designed your brains to scale to 150 stable relationships. Anything beyond that is overclocking. You should all try Mastodon.”

So many gems in this piece by Paul Ford:

The Fediverse apps are all built on a set of rules called the ActivityPub standard, which is a little like HTML had sex with a calendar invite. It’s a content polycule. The questions it evokes are the same as with any polycule: What are the rules? How big can this get? Who will create the chore chart?

Network effect

Mastodon is not a platform. Mastodon is just a tiny part of a concept many have been dreaming about and working on for years. Social media started on the wrong foot. The idea for the read/write web has always been different. Our digital identities weren’t supposed to end up in something like Twitter or Facebook or Instagram.

Decentralisation, Federation, The Indie Web: There were many groups silently working on solving the broken architecture of our digital social networks and communication channels – long, long before the “web 3” dudes tried to reframe it as their genius new idea.

I’ve been a part of this for many years until I gave up hope. How would you compete against the VC money, the technical and economical benefits of centralised platforms? It was a fight between David and Gloiath. But now Mastodon could be the stone.