Journal tags: dx

Cory has published the transcript of his talk at the Transmediale festival in Berlin. It’s all about enshittification, and what we can collectively do to reverse it.

He succinctly describes the process of enshittification like this:

First, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.

More importantly, he describes the checks and balances that keep enshittification from happening, all of which have been dismantled over time: competition, regulation, self-help, and workers.

One of the factors that allows enshittification to proceed is a high switching cost:

Switching costs are everything you have to give up when you leave a product or service. In Facebook’s case, it was all the friends there that you followed and who followed you. In theory, you could have all just left for somewhere else; in practice, you were hamstrung by the collective action problem.

It’s hard to get lots of people to do the same thing at the same time.

We’ve seen this play out over at Twitter, where people I used to respect are still posting there as if it hasn’t become a cesspool of far-right racist misogyny reflecting its new owner’s values. But for a significant amount of people—including myself and anyone with a modicum of decency—the switching cost wasn’t enough to stop us getting the hell out of there. Echoing Robin’s observation, Cory says:

…the difference between “I hate this service but I can’t bring myself to quit it,” and “Jesus Christ, why did I wait so long to quit? Get me the hell out of here!” is razor thin.

If users can’t leave because everyone else is staying, when when everyone starts to leave, there’s no reason not to go, too.

That’s terminal enshittification, the phase when a platform becomes a pile of shit. This phase is usually accompanied by panic, which tech bros euphemistically call ‘pivoting.’

Anyway, I bring this up because I recently read something else about switching costs, but in a very different context. Jake Lazaroff was talking about JavaScript frameworks:

I want to talk about one specific weakness of JavaScript frameworks: interoperability, or the lack thereof. Almost without exception, each framework can only render components written for that framework specifically.

As a result, the JavaScript community tends to fragment itself along framework lines. Switching frameworks has a high cost, especially when moving to a less popular one; it means leaving most of the third-party ecosystem behind.

That switching cost stunts framework innovation by heavily favoring incumbents with large ecosystems.

Sounds a lot like what Cory was describing with incumbents like Google, Facebook, Twitter, and Amazon.

And let’s not kid ourselves, when we’re talking about incumbent client-side JavaScript frameworks, we might mention Vue or some other contender, but really we’re talking about React.

React has massive switching costs. For over a decade now, companies have been hiring developers based on one criterion: do they know React?

“An expert in CSS you say? No thanks.”

“Proficient in vanilla JavaScript? Don’t call us, we’ll call you.”

Heck, if I were advising someone who was looking for a job in front-end development (as opposed to actually being good at front-end development; two different things), I’d tell them to learn React.

Just as everyone ended up on Facebook because everyone was on Facebook, everyone ended up using React because everyone was using React.

You can probably see where I’m going with this: the inevitable enshittification of React.

Just to be clear, I’m not talking about React getting shittier in terms of what it does. It’s always been a shitty technology for end users:

React is legacy tech from 2013 when browsers didn’t have template strings or a BFCache.

No, I’m talking about the enshittification of the developer experience …the developer experience being the thing that React supposedly has going for it, though as Simon points out, the developer experience has always been pretty crap:

Whether on purpose or not, React took advantage of this situation by continuously delivering or promising to deliver changes to the library, with a brand new API being released every 12 to 18 months. Those new APIs and the breaking changes they introduce are the new shiny objects you can’t help but chase. You spend multiple cycles learning the new API and upgrading your application. It sure feels like you are doing something, but in reality, you are only treading water.

Well, it seems like the enshittification of the React ecosystem is well underway. Cassidy is kind of annoyed at React. Tom is increasingly miffed about the state of React releases, and Matteo asks React, where are you going?

Personally, I would love it if more people were complaining about the dreadful user experience inflicted by client-side React. Instead the complaints are universally about the developer experience.

I guess doing the right thing for the wrong reasons is fine. It’s just a little dispiriting.

I sometimes feel like I’m living that old joke, where I’m the one in the restaurant saying “the food here is terrible!” and most of my peers are saying “I know! And such small portions!”

I went to TEDxBrighton on Friday. I didn’t actually realise it was happening until just a couple of days beforehand, but I once I knew, I figured I should take advantage of it being right here in my own town.

All in all, it was a terrific day. The MCing by Adam Pearson was great—just the right mix of enthusiasm and tongue-in-cheek humour. The curation of the line-up worked well too. The day was broken up into four loosely-themed sections. As I’m currently in the process of curating an event myself, I can appreciate how challenging it is.

Each section opened with a musical act. Again, having been involved behind the scenes with many events myself, I was impressed by the audaciousness, just from a logistical perspective. It all went relatively smoothly.

The talks at a TED or TEDx event can be a mixed bag. You can have a scientist on stage distilling years of research into a succint message followed by someone talking nonsense about some pseudo-psychological self-help scheme. But at TEDxBrighton, we lucked out.

A highlight for me was Dr James Mannion talking about implementation science—something that felt directly applicable to design work. Victoria Jenkins was also terrific, and again, her points about inclusive design felt very relevant. And of course I really enjoyed the space-based talks by Melissa Thorpe and Bianca Cefalo. Now that I think about it, just about everyone was great: Katie Vincent, Lewis Wedlock, Dina Nayeri—they all wowed me.

With one exception. There was a talk that was supposed to be about the future of democracy. In reality it quickly veered into DAOs before descending into a pitch for crypto and NFTs. The call to action was literally for everyone in the audience to go out and get a crypto wallet and buy an NFT …using ethereum no less! We were exhorted to use an unbelievably wasteful and energy-intensive proof-of-work technology to get our hands on a receipt for a JPG …from the same stage that would later highlight the work of climate activists like Tommie Eaton. It was really quite disgusting. The fear-based message of the talk was literally about getting in on the scheme before it’s too late. At one point we were told to “do the research.” I’m surprised we weren’t all told that we’re “not going to make it.”

A disgraceful shill for a ponzi scheme would’ve ruined any other event. Fortunately the line-up at TEDxBrighton was so strong that one scam artist couldn’t torpedo the day. Just like crypto itself—and associated bollocks like NFTs and web3—it was infuriating to have to sit through it in the short term, but then it just faded away into insignificance. One desperate peddler of snake oil couldn’t make a dent in an otherwise great day.

I spoke at Responsive Field Day here in Portland on Friday. It was an excellent event. All the talks were top notch.

The day flew by, with each talk clocking in at just 20 minutes, in batches of three followed by a quick panel discussion. It was a great format …but I knew it would be. See, Responsive Field Day was basically Responsive Day Out relocated to Portland.

Jason told me last year how inspired he was by the podcast recordings from Responsive Day Out and how much he and Lyza wanted to do a Responsive Day Out in Portland. I said “Go for it!” although I advised changing to the name to something a bit more American (having a “day out” at the seaside feels very British—a “field day” works perfectly as the US equivalent). Well, Jason, Lyza, and everyone at Cloud Four should feel very proud of their Responsive Field Day—it was wonderful.

As the day unfolded on Friday, I found myself being quite moved. It was genuinely touching to see my conference template replicated not only in format, but also in spirit. It was affordable (“Every expense spared!” was my motto), inclusive, diverse, and fast-paced. It was a lovely, lovely feeling to think that I had, in some small way, provided some inspiration for such a great event.

Jessica pointed out that isn’t the first time I’ve set up an event template for others to follow. When I organised the first Science Hack Day in London a few years ago, I never could have predicted how amazingly far Ariel would take the event. Fifty Science Hack Days in multiple countries—fifty! I am in awe of Ariel’s dedication. And every time I see pictures or video from a Science Hack Day in some far-flung location I’ve never been to, and I see the logo festooning the venue …I get such a warm fuzzy glow.

Y’know, when you’re making something—whether it’s an event, a website, a book, or anything else—it’s hard to imagine what kind of lifespan it might have. It’s probably just as well. I think it would be paralysing and overwhelming to even contemplate in advance. But in retrospect …it sure feels nice.

I was so close to bringing my ancient copy of DOM Scripting to @rfdpdx for @adactio to sign.

— Tom Dale (@tomdale) September 25, 2015

As ever, I had a lot of fun moderating the hot topics panel at this year’s Web Directions @media in London. Thanks to all of you who left questions on my blog post.

I had a great line-up of panelists:

• Relly,
• Brian,
• Bruce and
• Doug.

We discussed publishing, mobile, browsers, clients and much much more. The audio is available for your huffduffing pleasure and I’ve had it transcribed. I’ve published the transcription over in the articles section of this site, so if you prefer reading to listening, I direct your attention to:

Web Directions @media 2011 Hot Topics Panel

I’m heading up to London for the next few days to soak up all the knowledge being distributed at this year’s Web Directions @media. I wish it weren’t a double-track conference—no-one should have to choose between Lea Verou and Douglas Crockford—but I’ll be doing my best to maximise my knowledge acquisition while fending off feelings of FOMO.

As well as attending, I’m also going to be facilitating. So I’m not just going there as an fomo-ing attendee; I’m also going to be a mofo-ing facilitator.

Yes, it’s that grand ol’ @media institution: The Hot Topics Panel (sszzz!):

A popular @media tradition, hosted by Jeremy Keith, the final session for day one will feature a selection of speakers discussing questions posed by conference attendees. A lively conversation and some passionate debate will occur, so bring along your questions and enjoy the robust discussion.

Last year’s panel was a blast. Now I am rubbing my hands in gleeful anticipation. I get to play Wogan again. I have no idea who I’ll pulling up on stage but I’ve quite a stellar list to choose from.

I also have no idea what we’ll be discussing/debating/arguing/quibbling about but I hope that by the time the panel actually starts I will have amassed some suggestions. Conference attendees can provide burning questions on the day, through whatever medium they choose; a tweet, a scrap of paper, a sandwich board.

I’d like to get a head-start on gauging the relative mean temperature of various topics. After all, the nature of the topics should probably influence my decision about who to coerce into getting up on stage with me.

That’s where you come in. What burning web design and development topics are keeping you awake? Is there something that really grinds your gears? Vent for me. Vent into my comment form.

(Yes, comments are open. No, you shouldn’t just write “First!”)