The ACA Edge
The Association of Canadian Advertisers is the only independent voice of brand-side marketers in Canada. For over 100 years, the ACA has been the trusted authority driving transparency, effectiveness, and responsible marketing across the industry. A national non-profit association, the ACA speaks on behalf of 400+ companies collectively generating more than $400 billion in annual sales. The ACA shapes policy, enforces standards, and equips marketing leaders with the intelligence, perspective, and peer network they need to make better commercial decisions, now.
Unlike other associations, whose members include agencies, media and other suppliers, membership in ACA is exclusive to marketers. This unique position enables us to act solely in your best interest.
We enhance your marketing effectiveness and efficiency by providing foundational studies, evolving best practices and consultation support.
ACA is unrelenting in our defence of marketers’ rights to commercial free speech and our demand for a transparent and accountable media marketplace. We are present before government and industry stakeholders, ensuring your voice is heard, understood and acted upon.