KakaoBank Save Race 2024On November 10, 2024, KakaoBank launched its first large-scale offline campaign, “Save Race”, an eco-friendly charity marathon in collaboration with UNICEF. As part of KakaoBank's ESG initiatives, All participation fees were donated to support children affected by climate change worldwide. To make a strong impression for its first marathon, KakaoBank developed a bold and trendy identity featuring Choonsik and a dynamic marathon track as key visuals.The design...
