We're excited to share that Enhanced Branded Calling is now available in public beta. This feature helps you create a more trusted and recognizable voice experience by showing branded elements like your logo and call reason when you reach out to customers.

We are excited to announce the Private Beta release of Bulk Messaging on the new Communications API, enabling high-volume queuing for SMS, RCS, and WhatsApp.

We’re excited to announce the public beta release of Twilio’s integration with Salesforce Service Cloud Voice (SCV). Salesforce customers can now choose Twilio as their telephony provider for voice calls in SCV. Using this integration, Salesforce service reps can make and receive calls in Salesforce by leveraging Twilio’s platform capabilities, like routing, IVR, and transcription, embedded natively in the SCV experience.

To learn more about this integration, see Set up Salesforce Service Cloud Voice (SCV) with Twilio (public beta).

We’re pleased to announce that Flex UI 2.15.0 is now available. This release includes bug fixes for Agent Copilot, SSO token refresh, and sign-in error messages, as well as an updated version of the Flex SDK. 

For complete details, see the Flex UI release notes for 2.15.0.

The Senders API - WhatsApp, is now generally available, providing customers with an automated and scalable way to register, verify, and manage WhatsApp senders (phone numbers) directly through Twilio’s API.

This release allows both Direct Customers and Independent Software Vendors (ISVs) under the Tech Provider Program to automate sender onboarding. With the Senders API, customers can programmatically create, update, verify, fetch, and delete WhatsApp senders — enabling faster setup, improved accuracy, and reduced operational overhead.

The Senders API is especially beneficial for ISVs managing large portfolios of client accounts, helping streamline registration and configuration across subaccounts while maintaining compliance and consistency.

By eliminating manual workflows, customers can scale WhatsApp adoption more efficiently and accelerate time to market. To learn more about the Senders API - WhatsApp and how to integrate it, see our documentation here.

Twilio Health Score for Messaging (formerly known as Deliverability Score) is now General Availability. 

It provides a comprehensive overview of your messaging health, covering deliverability, engagement, latency performance, and more. Your score compares your issues to industry-best-practice benchmarks and identifies your biggest issues,  so you can more quickly and easily take action to improve.  

Key changes with this release include: 

• Daily-updated 7 -day aggregation, so you always have a fresh view of performance  

• Name changed from Deliverability Score to Twilio Health Score for Messaging, reflecting the comprehensive nature of the score  

Remember to sign up for your Twilio Health Score for Messaging weekly email, so you can stay on top of your messaging health.

We've released two new granular roles for the Twilio Console: Messaging Insights & Intelligence Admin and Messaging Insights & Intelligence Viewer. These roles give access to only the Messaging Insights and Intelligence pages.

We can assign these roles at organization, account or subaccount level unlike the current general roles which can be assigned only at the account level. See the complete list of roles here.

Warehouse Enrichment for Journeys Destination Sends

Destination Sends from the new version of Journeys now support enriching outbound payloads with warehouse data, allowing you to add entirely new fields or update key data with the latest and greatest from your source of truth.

Here's how it works. Within a journey:

1. Add a Destination Send step, select your destination and action

2. Click the Entity properties tab

3. Select the entity from your data graph to join to and the join key

4. Select the entity properties to include

Just make sure on the Data Graph > Edit Data Graph that your entity is enabled for Linked Events. All workspaces with access to Engage Foundations are provisioned with access to 1 entity and 1 million rows. If you need more, contact your account team.

Auto-Instrumentation: The End of Manual Tracking

You can now capture, create, and publish events without touching code.
Auto-Instrumentation lets you move at the speed of your business, not your release cycle.

Why It Matters

Manual event tracking slows down product and marketing teams. Each new event usually means a Jira ticket, a sprint slot, and a release window.

Auto-Instrumentation removes that bottleneck. It lets non-engineers define new events in minutes instead of waiting weeks for an app update.

Teams that adopt Auto-Instrumentation see:

• Faster campaign launches and A/B test setups

• Cleaner, more consistent data

• Less engineering overhead and context switching

How It Works

1. Replace the original Segment SDK with the Signals SDK in your website or mobile app (Swift or Kotlin).

2. Enable Auto-Instrumentation in your Segment source settings (Settings > Advanced > Auto-Instrumentation).

3. Turn on Debug Mode on web, iOS, or Android.

4. Interact with your app — Segment records every click, navigation, and API call as interactions.

5. Open the Event Builder in your workspace to:

   • View captured interactions

   • Combine them into Event Rules

   • Map event properties or traits

   • Preview and Publish directly — no deploys needed

Once published, the SDK automatically emits those events through your standard Segment pipelines: Protocols, Destinations, Audiences, Journeys, and Warehouses.

Pro tip: You can verify your event firing in real time from the Source Debugger.

Demo video

Example Use Cases

• Marketing teams can instrument new funnel events instantly — no sprint cycles required.

• Product managers can track onboarding or feature usage without waiting for the next deploy.

Availability

Auto-Instrumentation is now in Public Beta for all workspaces.
Enable it today from your Segment workspace:

Source → Settings → Advanced → Auto-Instrumentation → Toggle On

Then update your SDKs and start capturing your first signals.
 

Read the full setup guide › 

Related Blog: Auto-Instrumentation: The End of Manual Tracking

We’ve expanded the capabilities of alerts and notifications in Flex. You can now send supervisors notifications about important contact center metric changes over email, or use a custom webhook to integrate your other business messaging platforms. In addition, we’ve made multiple APIs available for setting up alerts and thier associated configurations for notifications. 

To learn more, see Alerts for contact center metrics, Notifications API, and Alerts API.