It takes a lot of guts to rethink a form as well-established as the watch band. But Canadian company ErgonBand reckons that plenty of activities, from cycling to running to typing, place our watch faces at the wrong angle to read. Thus they designed the rather elaborate alternative their company is named for. I would not have guessed this design would succeed, but the company held a successful Kickstarter during the pandemic; four years later, they're still going strong.
