0015 Pacific Central Station

No Outlet Premium da Grande São Paulo, é importante que as orientações e sinalizações fossem claras e pertinentes, se tornando uma peça fundamental para o funcionamento eficiente e consequentemente trazer conforto e bem-estar aos seus usuários. Um projeto de wayfinding tem a intenção de conectar pessoas aos lugares por meio da análise dos fluxos e implementação de estratégias na identificação visual desses lugares. #wayfinding #branding #design #arquitetura #architecture #timedea #deadesign

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Transforming a property into an experience

When OMFGCO received the brief from The Lo & Behold Group, the setup immediately caught their attention – turn a former state high school in Singapore’s River Valley into a creative and cultural epicentre. The site would house over 40 independent, made-in-Singapore brands across retail, dining, wellness and arts. The challenge wasn’t just creating an identity; it was crafting a brand that could contain multitudes without dissolving into generic catch-all territory.

The Wayfinding Totem Mockup is an outdoor signage solution for navigating bustling city streets and bus stops. This totem-style billboard serves as a quad sign, providing clear directions and branding to help pedestrians and users traverse their surroundings with ease. Its sleek and modern design enhances any urban landscape with its practical and eye-catching features.

The Floor Wayfinding Mockup is a stunning design solution that features powerful branding and easy-to-follow navigation. Whether in the city, by a bus stop, or on an outdoor street, this map-based totem sign acts as a billboard that helps visitors and users find their way with visual cues on the floor and complementary signage above.

2 + U — Studio Matthews