What's the point of AI?

There won't be a breakthrough AI product that replaces the iPhone. But AI is still going to take over the world.

Meta's Orion swagger

Meta held an event for a device that they’ll never ship. It was the right decision.

It’s iPhone season! So I bought a 'phone' with an e-ink screen

If you’re a regular here, you’ll know that I’m an Apple fan. I explained recently how I’ve watched every Apple presentation for eighteen years straight. This year, of course, was no exception. Apple releases a new iPhone every September, and this year was also no exception.

Two weeks with Ray Ban Meta smart glasses

Two weeks ago, I bought a pair of sunglasses from Ray Ban. They’re glossy black Wayfarers, exactly as you’d expect them. I bet you can picture them: they’re iconic in design. There are a few differences with my pair though. They have a small computer in the

How AI infiltrated the iPhone event

On Monday, Apple held a special event called It’s Glowtime. Clocking in at 1 hour, 38 minutes and 50 seconds, it was a long one. At the event, they introduced to the world the Apple Watch Series 10, AirPods 4 and iPhones 16 and 16 Pro. They also introduced

I think Facebook’s rebrand to Meta worked

Here’s a selfie of me wearing sunglasses inside. What do you notice? Three gold stars to you if you realised there’s… no camera? That’s because the camera I used is in the sunglasses, and that’s why I’m wearing sunglasses inside. They’re Ray Ban Meta

Four ways marketers can beat electric car inertia

What app-based banks and electric cars have in common.

How AI is killing UX (for now)

Generative AI is impressive, but it’s making our apps less useful right now. There’s an age old balancing act in the technology world. On the one side of the scales, there’s the technologists, the scientists, the engineers. They’re creating new technology which gives humans more capability.

What running shoes and a hundred-year-old mouse have in common

Two weeks ago, a post from Massimo Giunco, a 21-year Nike marketing veteran who left in 2022 went viral. The post is absolutely eviscerating of Nike and it’s turned-around strategy, which began around four years ago with the installation of a new CEO, John Donahoe. If you haven’t

Apple's marketing vision

Last week, I told you how I felt about Apple Vision Pro, Apple’s £3,499 headset it claims is the future of personal computing. It left me feeling weird – I felt amazed and overwhelmed, but also lonely and confused. Today, let’s talk about Apple’s positioning strategy (so

A week with Apple Vision Pro

From Apple’s Newsroom last month: Apple today announced Apple Vision Pro will expand to new countries and regions, with pre-orders for China mainland, Hong Kong, Japan, and Singapore beginning this Thursday, June 13, at 6 p.m. PT and availability beginning Friday, June 28. Customers in Australia, Canada, France,

Speci is back, on a shiny new platform

Hey there, Jack here 👋 Long time no speak. I'm sorry about that. My new job – as Head of Brand and Product Marketing over at Plum – has been keeping me very busy. We launched a market-leading Cash ISA, exchange traded funds in the EU and we've been