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The future of market intelligence is here. Meet AI Studio — your AI-powered Similarweb expertLearn morebanner iconbanner icon

Trusted by the Best and Brightest Digital Brands

Win your market with a single,
powerful web intelligence platform

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Power your digital marketing with competitive insights

Benchmark your performance against competitors across channels, traffic, keywords, and conversions. Learn from your competitors’ wins, double down on what works, and track Gen AI chatbot traffic to stay ahead.

Turn search signals into real growth

Your complete digital marketing optimization toolkit: Spot rising keywords, track your brand in AI, and uncover high-impact opportunities to boost traffic and ROI. 

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Master your competitive landscape

Leverage advanced dashboards and smart alerts to benchmark share of traffic and other key metrics, stay ahead of market shifts, and easily share insights across your team.

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A smarter way to do market research

Identify new opportunities and threats by analyzing market trends, entry difficulty, brand strength, and market size. Track rising and declining players to reveal shifts and the real competitive landscape.

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Never miss a trend

Uncover hidden consumer trends through real-time online search and turn them into opportunities before your competitors. Spot demand spikes with AI-driven insights, and compare trends to prioritize what matters most.

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Competitive intelligence in SimilarwebCompetitive intelligence in Similarweb
Market research tools in SimilarwebMarket research tools in Similarweb
Demand trend analysis in SimilarwebDemand trend analysis in Similarweb
Help every team
win their market

Marketing Leaders

Get a complete view of your competitors' marketing strategy across every channel so you can maximize your resources.

Marketing Leaders

  • DescriptionDescriptionSpot new competitive threats

  • DescriptionDescriptionSee competitor marketing tactics

  • DescriptionDescriptionAnalyze key site segments and business lines

  • DescriptionDescriptionBenchmark traffic and performance vs competitors

  • DescriptionDescriptionTrack competitor moves

SEO & GEO

Elevate your SEO strategy with real-time data to drive business impact.

SEO & GEO

  • DescriptionDescriptionTrack Gen-AI traffic & visibility

  • DescriptionDescriptionIncrease organic traffic

  • DescriptionDescriptionAudit your site and fix SEO issues

  • DescriptionDescriptionKnow your full organic position

  • DescriptionDescriptionAct on real demand data

Research & Analytics

Keep track of market changes, benchmark your performance, and generate audience insights to make the right, data-driven decisions.

Research & Analytics

  • DescriptionDescriptionIdentify new growth opportunities

  • DescriptionDescriptionSpot emerging trends

  • DescriptionDescriptionAnalyze market shifts

  • DescriptionDescriptionMeasure market share

  • DescriptionDescriptionTrack spikes in demand

PPC

Boost your PPC and SEM tactics by revealing gaps in competitors’ campaigns.

PPC

  • DescriptionDescriptionSee any competitor’s PPC strategy

  • DescriptionDescriptionFind top-performing display ads

  • DescriptionDescriptionTrack cross-channel ad spend

  • DescriptionDescriptionReveal ad performance with trusted data

  • DescriptionDescriptionFind gaps in campaign coverage

Back your strategy with unbeatable data

Global brands iconGlobal brands icon
10,000+
Global brands
Trust and use Similarweb to win their market
websites iconwebsites icon
100M+
Website
Gain insight into the performance metrics of any website
countries iconcountries icon
190
Countries
Gain a truly global and accurate view of the digital world with unmatched geographic coverage.
keywords iconkeywords icon
6B+
Keywords
Unlock new opportunities with the freshest, most accurate keyword insights.
Your market-winning toolkit
The must-have tools to find opportunities, get an edge, and stay on top with Similarweb’s Web Intelligence.
Top performing websites
Explore the world’s most visited and most trending websites, powered by Similarweb’s real-time digital traffic insights.
Last updated

Top Websites

Sites that are trending up in rank within the top 5

WebsitePages per visitBounce rate
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What could your growth look like with Similarweb insights?
B2B Software
A must-have tool...
to stay ahead of market trends, identify growth opportunities, and gain a competitive edge.

Jon Oringer

Ecommerce
8%+
Customer acquisition YoY
MandM Direct - By using Similarweb and understanding where we sit within the market and against our competitors, we increased exposure and grew our new customer acquisition by 8% YoY.
Ecommerce
Play

Daniel Dixon

Founder and CEO

Consulting and Market Research
Similarweb Digital Data is used for strategic decision-making in terms of who is leading and where to improve.
Pavan RaoPavan Rao

Pavan Rao

Founder and CEO

Retail
Play

Bevon Dormer

Sr. Manager of Data, Insights, & Analytics

B2B Software
A must-have tool...
to stay ahead of market trends, identify growth opportunities, and gain a competitive edge.

Jon Oringer

Ecommerce
8%+
Customer acquisition YoY
MandM Direct - By using Similarweb and understanding where we sit within the market and against our competitors, we increased exposure and grew our new customer acquisition by 8% YoY.
Ecommerce
Play

Daniel Dixon

Founder and CEO

Consulting and Market Research
Similarweb Digital Data is used for strategic decision-making in terms of who is leading and where to improve.
Pavan RaoPavan Rao

Pavan Rao

Founder and CEO

Retail
Play

Bevon Dormer

Sr. Manager of Data, Insights, & Analytics

B2B Software
A must-have tool...
to stay ahead of market trends, identify growth opportunities, and gain a competitive edge.

Jon Oringer

Ecommerce
8%+
Customer acquisition YoY
MandM Direct - By using Similarweb and understanding where we sit within the market and against our competitors, we increased exposure and grew our new customer acquisition by 8% YoY.
Ecommerce
Play

Daniel Dixon

Founder and CEO

Consulting and Market Research
Similarweb Digital Data is used for strategic decision-making in terms of who is leading and where to improve.
Pavan RaoPavan Rao

Pavan Rao

Founder and CEO

Retail
Play

Bevon Dormer

Sr. Manager of Data, Insights, & Analytics

Person 1Person 1 Person 2Person 2 Person 3Person 3
Join the platform trusted by over 10,000 customers
Similarweb stands out as a proud leader across top categories.
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G2 named Similarweb a market leader in Enterprise Competitive Intelligence Tools.
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G2 named Similarweb a
market leader in Market Intelligence Tools.
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G2 named Similarweb a
market leader in Enterprise
SEO Tools.
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G2 named Similarweb a
market leader in Content
Analytics Software.
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G2 named Similarweb a
market leader in Paid Search Intelligence Software.
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G2 named Similarweb a
market leader in Digital
Advertising Intelligence Software.
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See how industry leaders already using Similarweb
Retail & Ecommerce

Stay ahead by tracking consumer behavior, spotting growth, and pinpointing where competitors are winning, using granular data across business lines, products, and all competitor types.

Financial Services

Join the world’s top financial providers using Similarweb to track market share, monitor competitor campaigns, invest in high-performing keywords, and spot emerging trends in real time

Publishers & Media

Turn your brand into a digital-first powerhouse by uncovering ad strategies, spotting emerging trends, and creating high-impact content. Understand your visibility across AI and LLMs to capture attention before competitors do.

Travel & Tourism

Understand the digital traveler by analyzing booking behavior, market dynamics, and growth trends, so you can optimize channels, track competitors, and capture demand.

Don’t settle for less than the best
Win your market with Similarweb’s best data, AI-driven insights,
and a true 360° view of your competition.

With

Similarweb

5 Key reasons you can’t afford to miss:

  • Fresh, accurate, granular search data
  • Web, app, and marketplace insights in one place
  • Real user data
  • Future-proof for AI
  • Advanced segmentation

Without

Similarweb

Are you going to compromise your competitive intelligence data?

  • Unable to track real-time events
  • Limited coverage
  • Lack of granularity
  • Superficial insights
  • Missing new threats

FAQs

Got questions? We've got the answers
What is Similarweb’s Web Intelligence platform?

A single platform to monitor competitors’ digital performance and uncover market opportunities using fresh insights across websites, apps, keywords, traffic, and conversions.

Who is Similarweb Web Intelligence for?

Marketing, SEO, PPC, and Research & Analytics teams that need competitive intelligence, market research, and always-fresh data to grow.

How does Similarweb help me monitor competitors?

  • Benchmark across channels, traffic sources, keywords, and conversions
  • Analyze competitors campaigns.
  • Track share of traffic.
  • Set smart alerts to spot shifts early.

What countries and regions does Similarweb Web Intelligence cover?

Similarweb Web Intelligence provides global coverage across 190 countries, with country-level and category filters for truly local insights.

Can I see which GenAI chatbots drive traffic to my site or competitors?

Yes. Use the AI Chatbot Traffic tool to analyze which GenAI chatbots send traffic to any site.

What AI features are available in Web Intelligence?

AI Brand Visibility (how your brand appears in AI search), AI Chatbot Traffic, AI Trend Analyzer (analyzes demand spikes and reasons for them), and an AI SEO Strategy Agent to convert keyword wish lists into an actionable SEO plan.

Master your digital market
with Similarweb