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DOWNLOAD: The 2025 Smart50 Awards – Meet Australia’s fastest-growing small businesses

From groundbreaking tech innovations to sustainability initiatives and customer-first strategies, these businesses show what’s possible when determination meets innovation.

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How Smart50 finalist Pest2Kill is bringing a premium marketing mindset to an “unsexy” industry

After a strong performance at the 2025 Smart50 Awards, head of marketing Sophie Taylor explained why Pest2Kill’s marketing works — and shared lessons for other businesses in unglamorous fields.

1. Michu Pet Supplies

Qinghua Siluo started Michu Pet Supplies to address the troubling lack of environmentally friendly cat litter products on the market. Here’s how it fared in the Smart50 Awards 2025.

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