Who we are
We’re LION, and we’ve been proudly brewing, distilling and innovating drinks across Australia and New Zealand for more than 180 years.
LION has come a long way in that time, but we’ll always stand by the principles that have served us well since 1840. Excellence in craftsmanship, a relentless pursuit of innovation, a love of adapting to consumer needs, and the belief that our great drinks bring people together.
We’re now proud to be a part of KIRIN, a global food, beverages and health sciences company. Today, we’re on a journey to Become an Unrivalled Force for Growth and Force for Good.
OUR PURPOSE
Making the Moment Mean More
Making
Is what gets us out of bed in the morning. Crafting new products and nurturing brands that are at the heart of popular culture all over the world.
The Moment
Is where all of our hard work pays off. Big, small, planned or spontaneous, The Moment is where we can enrich the ways people connect with themselves and each other.
Mean More
Making a moment "mean more" is done by ensuring we make a positive difference. That no opportunity to improve the moment is left on the table.
Our strategy
BECOME THE UNRIVALLED FORCE FOR GROWTH & GOOD
We set the standard others strive to reach, using our sources of competitive advantage to stay unrivalled. We act with purpose to build momentum, proactively shaping markets and creating opportunities as a force in our industry. We pursue sustainable, profitable growth while ensuring our success leaves the industry, our people, and our communities better than we found them, as a Force for Growth and Force for Good.
Culture of performance & belonging
Our people are LION’s greatest strength. Cultivating a culture of performance and belonging means developing ambitious, bold, and capable talent where everyone belongs and can be their best. We foster a culture of ownership and accountability where our people are empowered to actively shape their own and LION’s future.
Brilliant execution
We do the basics brilliantly, every time. From product quality to the moments that matter, everything is delivered with care, consistency, and attention to detail. Behind the scenes, adaptive people, strong ways of working and a commitment to continuous improvement ensure uncompromising quality today, and even better experiences over time.
Powerhouse brands
Brands are the way we connect to consumers; they are the core of our organisation. We focus on building brands that are meaningful, different and have an everlasting place in culture.
Force for Good
We demonstrate strong leadership through our ambitious Force for Good program spanning environment, community, governance, and people. We are passionate about doing the right thing, as it is necessary for our long-term success.
Our behaviours
Consumer obsession
Above all, we have a relentless consumer obsession. Every decision we make is driven by a deep understanding of their needs and behaviours.
Courage & heart
We lead with courage and heart, tackling challenges head-on while staying true to our values.
Do the right thing for the long term
We’re committed to -doing the right thing for the long term, making decisions that prioritise sustainability, quality, and responsibility.
Own it
We own it – taking accountability for our actions and delivering on our promises with pride.
Hunt as a pride
We hunt as a pride, working together as a unified team to drive success and foster a collaborative, supportive environment.
Leadership
The members of our LION Leadership Team driving our business to be an unstoppable Force for Growth, and Force for Good.
Anubha Sahasrabuddhe
Craig Baldie
Jane Hill
Severine Yerriah
Matthew Anderson
Kerry Appathurai
Adam Gelbart
Chris Allan
Saira Zaki
James Brindley
Kenneth Yeo
Ted Sato
