Mark Kilens’ Post

I’ve been working with the Commsor team as a fractional advisor, and we spent a week in June in upstate NY for an offsite. In between Wimbledon-level tennis matches and long hikes, most of our time was spent deep in strategy talks, rethinking how sales really works in a world where buyer behavior has shifted dramatically since 2020. It was in those conversations that we landed on what became the GTN Flywheel: 🤝 Engage: Engage with people, not companies. How you show up in your network. 🔗 Connect: Connect a relationship to becoming a customer. How you build and strengthen relationships. 📣 Amplify: Amplify one connection into ten. How you scale momentum through trust. That framework has since become a cornerstone of how Commsor 🦕, and how our team at EasyLlama is now building high quality pipeline. And while the Flywheel came from strategy, the photo from that week is of me working on a puzzle. It’s a nice reminder that, just like in sales, sometimes you need to step back, find the right pieces, and make them click into place. Proud to have played a part in helping the Commsor team piece this one together. 🧩 If you know me, you know I love a good framework. 😀